Stats reports help you analyze web site usability, spot e-business trends, and measure e-marketing effectiveness. At the heart of the Stats web analytics toolkit is its ability to accurately forecast and analyze web site trends. Use Stats to predict the number of visitors for the selected time period, forecast the number of customers who will see your checkout page, or predict performance of a referring link.

Forecasting customer response rates, performance and visitor metrics is applied to current report periods, for example, today, this week and this month. Trends and forecasts are derived from historical data. So, not only does the ability of Stats to store years of data for your website provide a historical context, it also provides a strong baseline for trend analysis.