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Stats reports help you analyze web site usability, spot e-business
trends, and measure e-marketing effectiveness. At the heart of
the Stats web analytics toolkit is its ability to accurately
forecast and analyze web site trends. Use Stats to predict
the number of visitors for the selected time period, forecast
the number of customers who will see your checkout page, or predict
performance of a referring link.

Forecasting customer response rates, performance and visitor metrics
is applied to current report periods, for example, today, this
week and this month. Trends and forecasts are derived from historical
data. So, not only does the ability of Stats to store years
of data for your website provide a historical context, it also
provides a strong baseline for trend analysis.
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